The 2Die4 Rebrand is Live!

January 25, 2023 2 min read


Coming soon to a shelf near you, we are excited to share the 2die4 rebrand including our new logo and packaging. You can expect the same delicious crunch with a fresh new look and feel.

2Die4 Rebrand

Our new logo and packaging reflect our brand heritage and home with a clean, modern look. The sketch of the lighthouse is a nod to Byron Bay and the waves and sand a link back to the old kraft paper bags. The rising sun is a window so you can see the products that are too delicious to hide.

Our logo evolves the 'sprout' heart and reflects the smile you get from the 'happiness in every crunch'.

The new look will roll out over the entire 2die4 range over the coming months. To retain shelf recognition we've simply tweaked the hues of our bestsellers and for the rest applied a modern, coastal palette that is another nod to Byron Bay.

2Die4 Colour Pallet

The floating clouds and brand elements are reminiscent of the old images of floating nuts. The majority of the range has its own printed bag while our newer lines and smaller runs will have sticker labels on generic bags.

Single ingredient products have a plain coloured bag, our muesli range, flavoured and 'fancy' snacking products have a subtle print at the top of the bag.

New 2Die4 Packaging

The new look packaging doesn't just look great, we've also taken the time to update and cross-check all nutritional and origin information.

Our search continues for a compostable solution that can preserve freshness and therefore reduce food waste. Whilst our previous bags were not recyclable these bags are recyclable through soft plastic recycling programs.

To ensure that we reduce waste we will gradually be transitioning over the next few months while we use up our old packaging. In this interim period we can’t guarantee that you will receive the new packaging in your order but we can guarantee you will enjoy the same happiness in every crunch!